Making its world debut at the Geneva Motor Show 2011 Motor Etherea reinvents the concept of compact Infiniti luxury car for a new generation of demanding younger buyers, while offering a vision of future Infiniti European range in Congress different challenges reached the mark in the compact segment for the first time.
"Ether is a new kind of luxury," said Toru Saito, Corporate Vice President and Head of Global Business Unit Infiniti.
"It's for young buyers who do not want a smaller version of a luxury car is usually conservative and traditional. This is for people who want a car that defines who they are, not who their parents were."
Encapsulates all the Infiniti stand - including the power without compromise hybrid and maximum driving pleasure - drive 4.4 long, Etherea Infiniti Concept offers a bold new approach for the premium compact segment. Its dynamic nature and very sculptural, dense single-volume form gives a shape unlike anything currently in the classroom.
"Etherea is completely different from today's compact luxury car," said senior vice president of design, Shiro Nakamura. "It is appropriate for a new generation of drivers who are considered different.
"As an exploration of what the future entry-level Infiniti, as is the concept Infiniti Etherea great importance and a breakthrough in this Infiniti thinks itself."
Bancon, general manager of exploration and advanced products, said: "We believe the market - and buyers of compact cars - is ready for a car like this, especially in Europe as a means to isolate his own progressive, confident same. and a little unusual, Etherea Infiniti concept fits well with what is Infiniti. "
"Ether is a new kind of luxury," said Toru Saito, Corporate Vice President and Head of Global Business Unit Infiniti.
"It's for young buyers who do not want a smaller version of a luxury car is usually conservative and traditional. This is for people who want a car that defines who they are, not who their parents were."
Encapsulates all the Infiniti stand - including the power without compromise hybrid and maximum driving pleasure - drive 4.4 long, Etherea Infiniti Concept offers a bold new approach for the premium compact segment. Its dynamic nature and very sculptural, dense single-volume form gives a shape unlike anything currently in the classroom.
"Etherea is completely different from today's compact luxury car," said senior vice president of design, Shiro Nakamura. "It is appropriate for a new generation of drivers who are considered different.
"As an exploration of what the future entry-level Infiniti, as is the concept Infiniti Etherea great importance and a breakthrough in this Infiniti thinks itself."
Bancon, general manager of exploration and advanced products, said: "We believe the market - and buyers of compact cars - is ready for a car like this, especially in Europe as a means to isolate his own progressive, confident same. and a little unusual, Etherea Infiniti concept fits well with what is Infiniti. "
